Topic
Guide
How to Get Real Estate Leads in 2025
Discover how real estate agents and mortgage pros can generate more leads in 2025 using webinars, automation, and scalable marketing systems.

We’re deep into 2025, and the way real estate professionals bring in new clients has taken a sharp turn. It’s no longer just about putting yourself out there, it’s about being smart with your time, building systems, and letting automation do the heavy lifting.

The top agents and loan officers aren’t cold-calling lists or chasing down leads anymore. Instead, they’re hosting webinars that earn trust and turn interested people into booked appointments. The follow-up? That’s handled automatically, so they can focus on what matters most.

If you’ve been stuck wondering what actually brings in quality leads, this guide breaks it down step by step. It’s a simple system that works behind the scenes, so you can keep growing your business without spinning your wheels.

Table of Contents

  1. Why Traditional Lead Gen Tactics Don’t Cut It in 2025
  2. Webinars: Your #1 Tool for High-Intent Lead Generation
  3. Automated Follow-Up: Where the Deals Actually Happen
  4. Step-by-Step Funnel Setup
  5. Advanced Tactics: Boosting Engagement & Retargeting
  6. Tracking, Optimizing, and Scaling
  7. Common Mistakes to Avoid in 2025

1. Why Traditional Lead Gen Tactics Don’t Cut It in 2025

Buyers and sellers have changed. They don’t want cold calls, generic ads, or spammy drip campaigns. They want clarity. Credibility. And confidence before they ever take a meeting. According to Zillow’s Consumer Housing Trends Report 2023, half of all homebuyers in 2023 were first-time buyers, and the majority started their search online, which makes building trust before conversations more important than ever.

If you're still relying on referrals, door-knocking, or ad-hoc posts on Instagram, you’re playing an outdated game. In 2025, the professionals winning market share are:

  • Educating prospects before they sell to them
  • Building trust at scale through strategic video
  • Running automated follow-up systems that pre-frame their value

In fact, according to recent data from the National Association of Realtors, 73% of buyers and 68% of sellers research agents online before reaching out. That means your marketing has to build trust before the first conversation.

For more, check out our article on Why Your Real Estate Business Is One Webinar Away From a Breakthrough.

2. Webinars: Your #1 Tool for High-Intent Lead Generation

Why Webinars Work for Real Estate and Mortgage Pros

Webinars are the fastest way to get a group of leads to know, like, and trust you, all at once. You’re not just offering information; you’re pre-framing your value so when you offer a free call or consultation at the end, the right people are already sold. As detailed in HubSpot’s Marketing Statistics Guide, 93% of video marketers report a positive ROI, highlighting the power of live video formats like webinars for building trust and authority fast.

Unlike social posts or email newsletters, webinars are immersive. You’ve got someone's full attention for 60 minutes, and you’re able to build emotional connection in real time. The result? Leads that are warmed, qualified, and ready to act.

Webinar Topics That Attract the Right Prospects

Unlike general homebuyer education sessions, the most effective webinars for agents and mortgage pros focus on:

  • “How to Get Pre-Approved & Lock in the Right Rate Before You Shop”
  • “What You Need to Know Before Selling in [Current Market Conditions]”
  • “The 2025 Buyer Strategy: Winning in a High-Competition Market”
  • “Ask Me Anything: 30 Minutes With a Real Estate Pro”
  • “How to Use Today’s Interest Rates to Your Advantage” (for loan officers)

You can also theme your webinars around seasonal trends: "Spring Selling Secrets" or "Year-End Tax Tips for Homebuyers."

Want to improve your visibility before you even launch your webinar? Read Why Your Social Media Isn’t Bringing You Clients and How To Fix It.

3. Automated Follow-Up: Where the Deals Actually Happen

Most webinar attendees don’t book right away. That’s normal. But follow-up is where the revenue lives.

The secret is consistency and context. Don't just send one replay link, send a journey. This isn’t a one-and-done event. It’s the first touch in a longer conversation.

What Your Post-Webinar Funnel Should Include:
  • Replay Email within 1 hour (“In case you missed it”)
  • 48-Hour Nurture Email with a testimonial and short case study
  • Day 3 SMS: “Still thinking about buying/selling this year? Here’s my calendar.”
  • Day 5 Deadline Reminder: “Last chance to book your free strategy session.”
  • Day 7 FAQ Email: Answer common objections in advance
  • Day 10 Client Story: Share a short video or written win from a past client

Pro Tip: Use tools like GoHighLevel to build these sequences once and use them forever.

Learn how automation plays a role in freedom-based business models: How to Escape the Grind and Still Grow Your Real Estate Business.

4. Step-by-Step Funnel Setup

Real estate agent on webinar
Step 1: Create Your Offer

Your CTA should feel natural and high-value.

Example: “Want to explore buying or selling this year? Book a free 15-minute strategy call with me here.”

Make sure your offer directly aligns with the problem your webinar just solved.

Step 2: Build a Landing Page

Include:

  • Headline: “How to Buy Smart in 2025 Without Overpaying”
  • Short description of what they’ll learn
  • 3–4 bullet benefits (e.g., avoid bidding wars, negotiate better terms)
  • Trust indicator: photo, testimonial, or a quick intro video
  • Email capture form (first name, email, optional phone)
Step 3: Automate Confirmation & Reminders
  • Email 1: Confirmation + calendar invite
  • Email 2 (Day before): What to bring/questions to ask
  • SMS: Reminder 15 minutes before start time
Step 4: Host the Webinar

Structure:

  1. Welcome + Your Story 
  2. Deliver 5 Value Points
  3. Live Q&A 
  4. Soft Close: Offer strategy call 

5. Advanced Tactics: Boosting Engagement & Retargeting

  • Retarget Visitors: Create a custom audience of everyone who visits your landing page but doesn’t register. Show them tailored reminder ads.
  • Warm-Up Content: Use pre-webinar emails and social posts to seed curiosity.
  • Live Polls and Q&A: Increase engagement and collect qualifying data during your presentation.
  • Urgency Campaigns: Create limited-time bonus offers (e.g., “Book by Friday and get a free home value report.”)
  • Use Scarcity Tactics: Highlight limited appointment slots or bonuses to drive faster action.

6. Tracking, Optimizing, and Scaling

What Metrics to Watch
  • Registration-to-attendance rate (aim for 40%+)
  • Call-to-booking rate (15–25% is strong)
  • Show-up rate for booked calls (60–80%)
  • Conversion rate from call to client (varies by niche)
  • Cost per lead and cost per acquisition (CPA)
Tools That Help
  • Webinar: Zoom
  • Booking: Calendly
  • CRM/Follow-up: GoHighLevel
  • Analytics: Google Analytics
  • Ad Platforms: Meta Ads Manager

According to ActiveCampaign’s benchmarks, a solid email automation funnel sees around a 42% open rate and 1–3% click-through rate - metrics you can use to measure and tune your system.

7. Common Mistakes to Avoid in 2025

Real estate agent lead generation
  • Over-teaching in the webinar: You don’t need to give it all away. Educate just enough to build trust.
  • Skipping the follow-up: Most deals happen after the 3rd or 4th touchpoint.
  • No clear call-to-action: Never assume people know what to do next.
  • Targeting the wrong audience: Use lookalike audiences based on your past clients for ad targeting.
  • Doing it all manually: If you’re manually following up with every lead, you’re limiting your ability to scale.

A New Era Requires a New Strategy

In 2025, real estate success doesn’t come from doing more. It comes from doing what works, smarter, faster, and at scale.

  • Host webinars that pre-qualify your audience
  • Automate every step of your funnel
  • Follow up like your income depends on it, because it does

If you build this system once, it can feed your business for years. The days of relying on word-of-mouth or praying your social post “goes viral” are over. You need systems. You need structure. You need strategy.

Want more weekly insights? Follow us on LinkedIn and Facebook for content built specifically for real estate and mortgage professionals.

FAQ

Q: Are webinars still useful for finding clients in 2025?
A:
Absolutely. People still want real answers from someone they trust. Hosting a live session gives potential clients a chance to see who you are and how you can help.

Q: When should I run a webinar?
A:
Aim for Tuesday or Wednesday evenings. Somewhere between 6:00 and 7:30 PM. Folks have wrapped up dinner, they’re home, and they’ve got the time. But honestly? You gotta try a few times and see what clicks.

Q: I’m not great at presenting. Is that a dealbreaker?
A:
Not at all. Most agents aren’t professional speakers, we’re just people who care about helping clients. If you’re nervous, keep it simple. Talk how you’d talk to a buyer over coffee. That’s what connects, not a polished performance.

Q: What happens if no one books a call afterward?
A:
That’s normal sometimes. It’s not always instant. People might need to see your name pop up again, maybe read an email or two. Don’t take it personal. Just follow up with something useful and stay in their world.