If you’ve been posting on Instagram, Facebook, or TikTok thinking, “This should be working by now,” you're not alone.

You don’t notice a shift while it’s happening. You only notice it when it’s too late.

You didn’t become a real estate agent to chase paperwork, drown in DMs, and answer calls at 9pm on a Sunday.

If you’re still relying on paying for PPC leads, cold calls, and crossing your fingers for referrals… it’s no wonder the pipeline feels dry.

There’s a hidden tax in real estate no one talks about.

There’s a quiet reason some businesses host webinars and walk away with crickets... while others pull in six figures from a single session.

Not long ago, I spoke with a real estate broker who felt like he was doing everything right: listings, open houses, even paid ads. Still, his growth had hit a wall. Leads were drying up. His team was tired. His margins were shrinking. Then something unexpected happened.

Does this scenario sound familiar? You pour money into online ads for your real estate or mortgage business, only to get a trickle of leads – and most of them go nowhere. Whether you're a rookie agent or a seasoned pro, it's frustrating.

The real estate industry is facing a harsh new reality – one that has nothing to do with interest rates or home prices. It’s a trust recession, and it’s hitting us hard. Simply put, consumers don’t trust real estate agents like they used to.

Ditch open houses for more deals.

Real estate agents and mortgage professionals are facing rising ad costs, declining lead quality, and outdated outreach methods. This article explores how webinar funnels - used by top performers and implemented by RECO Demand—offer a scalable, education-driven solution for attracting and converting high-quality clients. From understanding the funnel structure to real-world use cases, results, and common objections, this guide provides a complete introduction to building a modern client acquisition system that works.