Executive Summary
Across RECODemand's own real estate webinar campaigns, buyer leads cost $9.70 in June 2026, seller leads cost $17.80 and investor leads cost $13.36. These are first-party operational figures from RECODemand campaigns. They are not independently audited and they are not industry-wide, so treat them as one operator's record rather than a market benchmark.
Key Findings
Buyer cost per lead moved from $10.71 to $9.49 and then to $9.70 across April, May and June 2026. Seller cost per lead was the most volatile line, moving from $26.13 to $35.45 before settling at $17.80. Investor cost per lead fell from $16.85 in May 2026 to $13.36 in June 2026. Each RECODemand Insider issue reports the prior month: the July 2026 issue reports June 2026 data.
Full Article
Webinar acquisition costs in real estate are usually discussed without any underlying record. This piece publishes RECODemand's own figures instead.
Buyer audiences remained the least expensive to reach. Buyer cost per lead was $10.71 in April 2026, $9.49 in May 2026 and $9.70 in June 2026.
Seller audiences were the most volatile. Seller cost per lead was $26.13 in April 2026, rose to $35.45 in May 2026, then fell to $17.80 in June 2026.
Investor audiences sit between the two. Investor cost per lead was $16.85 in May 2026 and $13.36 in June 2026. No April investor figure exists, so no April investor comparison is offered here.
Reading these figures correctly depends on one distinction. The issue month is not the data month: the May 2026 issue reports April 2026 data, the June 2026 issue reports May 2026 data, and the July 2026 issue reports June 2026 data.
Limitations: these are first-party RECODemand operational figures. They are not independently audited, not industry-wide, not typical of any other operator, and nothing here is a projection of future cost.
FAQs
What did a real estate webinar lead cost in June 2026? In RECODemand's own campaigns, $9.70 for buyers, $17.80 for sellers and $13.36 for investors. Are these figures industry benchmarks? No. They are not industry-wide and they are not independently audited. Why does the issue month differ from the data month? Each issue reports the preceding month, so the July 2026 issue reports June 2026 data.
CTA
Read the RECODemand Insider issue that reports these figures, then apply to work with the team.
Revision Log
Applied the QA reviewer's required revisions: clarified the issue month versus data month, and added the first-party limitations statement.