Real estate webinar launch checklist

Everything that has to be true before a real estate webinar goes live, in the order it has to be true. The full checklist is on this page — nothing to download, and it prints cleanly.

What do you need to prepare before running a real estate webinar?

Launching a real estate webinar requires four things to be ready before promotion starts: a session topic that resolves one decision, a registration page with tested tracking, a confirmation and reminder sequence that is already written, and a booking route for the conversations the session is meant to produce. Preparation then runs on a roughly ten-day schedule — build and test, promote, remind, deliver, follow up — with the reminder sequence doing more for attendance than any additional promotional spend.

Ten to eight days out: build and test

Session topic chosen and validated against the four-question test.
Title written as outcome plus audience plus place or period.
Date and start time fixed, with the time zone written into every asset.
Webinar platform room created and the join link generated.
Registration page live: title, date, time zone, duration, three to five takeaways, presenter bio, form.
Registration form asks only for the fields that will actually be used in follow-up.
A test registration completed end to end from a device that is not yours.
Confirmation email verified: join link present, calendar file attaches with the correct time zone.
Analytics and conversion tracking confirmed firing on the registration confirmation.
Booking link or calendar created for the appointments the session should generate.
Co-presenter confirmed in writing, with their segment and timing agreed.
Slide deck outlined against the 60-minute structure.

The structure referenced above is set out in the presentation structure guide.

Eight to three days out: promotion

Paid campaigns launched at a small budget to validate creative and audience.
Geographic targeting set to the areas actually served, before any interest targeting.
Database email sent as a personal invitation rather than a broadcast.
Direct messages sent to the highest-likelihood contacts, by hand.
Organic posts published, profile links updated, post pinned.
Referral partners sent the invitation with copy they can forward unchanged.
Budget scaled behind the creative producing registrations at an acceptable cost.
Registration numbers checked daily against the room size you want.
Slide deck complete and rehearsed once end to end.

No benchmark figures are quoted here. RECODemand publishes performance numbers only in its research section, where the sample, date range and limitations of each figure are stated in full. See how RECODemand measures webinar performance.

Final 48 hours

Day-before reminder sent to every registrant, with the join link first.
Retargeting active for people who visited the registration page without completing it.
SMS reminder scheduled, only for registrants who gave documented consent.
Technology check completed: camera, microphone, lighting, internet, screen share.
Any live tool demonstration rehearsed on the exact machine that will present it.
Backup plan written down: second device, phone hotspot, co-presenter able to take over.
Questions submitted in advance collected and one chosen to open the Q and A.
Follow-up emails written in advance, ready to send, branched by segment.

Writing the follow-up before the session is the single most-skipped item on this list, and the one that costs the most. After a live hour, nobody wants to write five emails.

Event day

Morning-of email sent: time, link, invitation to send a question.
SMS sent shortly before start, link first, one sentence.
Room opened ten minutes early with a holding slide showing the start time.
Recording started before the opening frame, not after it.
Chat monitored by the co-presenter or an assistant, not the person speaking.
Booking link posted in chat at the next-step block and again at the close.
Teaching finished by minute fifty-five so questions can run without overrun.
Attendance and drop-off timestamps exported from the platform afterwards.

Immediately after

Recording processed and the link tested before it is sent to anyone.
Registration list segmented into attendees, partial attendees and no-shows.
Same-day personal contact made with anyone who stayed to the end and asked a question.
Two-hour follow-up email sent to attendees, with the promised materials attached.
No-show email sent with the recording and the next session date.
Unanswered questions written up for the day-one send.
Session metrics logged: registrations, attendance, average watch time, appointments booked.
Topics raised in questions added to the list of future sessions.

The full post-session sequence, including what to send on days three, five and seven, is in the follow-up checklist.

How to use this checklist

Print this page or keep it open while building. RECODemand publishes checklists as web pages rather than gated downloads so they can be linked, quoted and corrected as the method changes. If a step here conflicts with something your brokerage or jurisdiction requires — particularly around SMS consent and recording disclosure — the local requirement wins.