Webinar follow-up checklist

The week after the session, step by step. Separate tracks for people who attended, people who left early and people who registered but never joined.

What should you do in the week after a real estate webinar?

The week after a real estate webinar follows a fixed shape: send the recording and promised materials within two hours, contact the highest-intent attendees personally the same day, publish written answers to unanswered questions on day one, share one useful resource with no ask attached on day three, extend a direct invitation to book a conversation on day five, and close the sequence on day seven so the contact moves into ordinary long-term nurture rather than being chased indefinitely.

Within the first two hours

Export the attendance report, including join and leave timestamps.
Split the list: stayed to the end and asked a question, stayed to the end, left partway, never joined.
Test the recording link yourself before sending it to anyone.
Send attendees the thank-you email: recording, promised materials, one line offering a conversation.
Send no-shows the recording and the date of the next session, with no reproach in the copy.
Call or personally message anyone who asked a live question, while the session is still fresh.
Log every appointment booked during the session itself against the session name.

No benchmark figures are quoted here. RECODemand publishes performance numbers only in its research section, where the sample, date range and limitations of each figure are stated in full. See how RECODemand measures webinar performance.

Day one

Write out answers to the questions there was no time for.
Send those answers to attendees, crediting the person who asked only with permission.
Review drop-off timestamps and note the point where attention fell away.
Add any new topic raised in questions to the future session list.
Check that every attendee is tagged in the CRM with the session name and date.

Day three

Send one genuinely useful resource — a guide, a market page, a worked example.
Make no request in this message. Its only job is to be worth opening.
Send no-shows the same resource, plus a short written summary of what the session covered.
Review who has opened nothing so far and decide whether a different channel is appropriate.

A message that asks for nothing on day three is what makes the day-five invitation land as an offer rather than a sequence firing on schedule.

Day five

Send attendees a direct invitation to book a conversation.
Describe what happens in that conversation, how long it takes, and what it costs.
Include a booking link showing real availability rather than proposing times by email.
Send no-shows an invitation to register for the next session instead.
Personally follow up with anyone who clicked the booking link without completing a booking.

Day seven and after

Send a short closing message: no further follow-up unless they reply, booking link still open.
Move every remaining contact into the ongoing nurture list.
Confirm the nurture list has a working unsubscribe and a sensible frequency.
Record the session totals: registrations, attendance, appointments booked, appointments held.
Compare this session with the previous one and write down the single change to make next time.

The reasoning behind each stage is in the follow-up strategy guide, and the metrics above are defined in the glossary.

Data hygiene

Every contact tagged with the source session, so attribution survives the sales cycle.
Consent for email and SMS recorded with a timestamp and the wording agreed to.
Duplicate records merged before the sequence runs, not after.
Bounced addresses removed rather than retried.
Recording access handled consistently with whatever was promised at registration.