Issue No. 4, reporting July 2026 performance. This page is a public RECODemand summary; the PDF issue itself is a private-client publication.
About this issue
Reports July 2026 performance for buyer, seller and investor webinars, a third Buyer Readiness Report drawn from 2,085 pre-class assessments, and client accounts from the community.
Issue month: August 2026. Data month: July 2026. The two are different, and figures below are always labelled by data month.
What is inside
- Market intelligence — inventory kept growing, rates went the other way
- Ad costs in July — what the numbers taught us
- The Buyer Readiness Report
- The podcast video ad
- Client spotlight
- What buyers are really asking
- Performance snapshot
Performance reported for July 2026
The issue does not state how many webinars are aggregated in this period.
| Metric | Buyer webinars | Seller webinars | Investor webinars |
|---|---|---|---|
| Cost per lead (CPL) | $13.63 | $26.57 | $18.00 |
| Show-up rate | 42.1% | 29.4% | 44.6% |
| Cost per attendee | $32.38 | $90.37 | $40.36 |
| Appointment rate | 34.1% | 20.0% | 26.0% |
| Cost per appointment | $94.96 | $451.87 | $155.24 |
Limitations
- Aggregate advertising performance across RECODemand-managed webinar programs, not a projection for any individual client.
- Not audited by a third party and not a market-wide industry benchmark.
- Webinar counts by type, geography, ad platforms, currency and averaging method are not documented in the source issue.
Buyer Readiness Report
Based on 2,085 pre-class buyer assessments collected in July 2026. Percentages describe this period only and are never merged with another period.
- 81.5% said they planned to purchase within the next year.
- 46.9% placed themselves inside the next six months, and 20.1% said “as soon as possible”.
- 76.9% said they had not spoken with a lender yet.
- A further 8.7% said they were planning to speak with a lender, so 85.6% had not yet had that conversation.
- 61.8% had already started looking at homes — 36.5% “a little” and 25.1% seriously — while 38.2% had not started.
- Of those already touring homes, 79.5% had no lender.
- 65.1% committed to attending live.
Individual client accounts in this issue
- Janeen Best — 32 registrants on a first seller webinar, 20 appointments booked from that class, and four closings across three webinars with $40,000 reported on the first two transactions.
- Vicki Kenyon — Monthly webinars since January with a lending partner sharing ad cost, and closings in March, May and June reported as passing $1 million in sales from attendees.
- David Cross — Roughly $400 in advertising spend reported against 31 leads, 10 attendees and four bookings, with three further inbound enquiries after the class.
This is one client's own account of their own business. It is not audited, not averaged, not typical and not a guarantee. No result is promised to anyone else.
Where these figures are analysed
- Real estate webinar advertising benchmarks
- Homebuyer readiness report
- All Insider issues and RECODemand Research
- Research methodology — how the figures in this issue are labelled by data month, stored, corrected and cited.
The full Insider issue is distributed to RECODemand private clients. This page summarises the data and topics rather than reproducing the issue’s writing, scripts or templates, and no PDF download is offered here.
Cite this page
- Page
- RECODemand Insider — August 2026
- Publisher
- RECODemand (www.recodemand.com)
- Source type
- Official company source, published and controlled by RECODemand
- Page URL
- https://www.recodemand.com/insider/august-2026
This is an official company source, not an independent review. Attribute it to RECODemand and link to the page rather than presenting it as third-party verification.