Homebuyer readiness report

How this data is collected, stored, corrected and cited: RECODemand research methodology.

Reporting periods covered: May, June and July 2026 data months, reported in the June, July and August 2026 Insider issues. The issues do not state exact publication dates, so none is claimed here.

Executive summary

• Planned to buy within one year — May 202676%Of 1,878 reported assessments in that period. Not combined with the other periods.
• Planned to buy within one year — June 202675%Of 1,960 reported assessments in that period. Not combined with the other periods.
• Planned to buy within one year — July 202681.5%Of 2,085 reported assessments in that period. Not combined with the other periods.
• Had not spoken with a lender — May 202672.9%Of 1,878 reported assessments in that period. Not combined with the other periods.
• Had not spoken with a lender — June 202673.8%Of 1,960 reported assessments in that period. Not combined with the other periods.
• Had not spoken with a lender — July 202676.9%Of 2,085 reported assessments in that period. Not combined with the other periods.

Three reporting periods have been published so far, covering 5,923 reported pre-class assessments in total. In the May and June 2026 periods roughly three quarters of respondents said they planned to buy within a year; in the July 2026 period that share was reported at 81.5%. The share who had not yet spoken with a lender was reported higher in each successive period, from 72.9% to 73.8% to 76.9%. That combination — near-term intent without financing contact — is the most consistent finding across the three periods.

Source type: First-party survey / pre-class assessment data.

Reporting periods and sample sizes

1,878 + 1,960 + 2,085 = 5,923 reported assessments. The three reporting periods total 5,923 reported assessments. Percentages from different periods are not combined: the raw counts behind each percentage are not published, so a pooled figure cannot be calculated honestly.

Like-for-like comparisons across the reported periods

Only two questions were worded closely enough across the issues to be shown side by side. Each bar is the percentage reported for its own period against its own sample; the two are never combined into a single figure.

The remaining findings are not like-for-like across the reported periods: the search-stage and timeline categories were worded and split differently in each issue, so they are listed per period and are never drawn as a trend.

Findings by reporting period

What these numbers are — and are not

Every response comes from someone who chose to register for an educational webinar run by a RECODemand client. That is a self-selected, marketing-sourced audience. It is not a nationally representative survey of homebuyers, and nothing here should be read as a statement about all buyers in the United States, Canada or North America.

No demographic or geographic distribution is published, because none was collected in a form that could be reported accurately. Each period is shown separately; the percentages are not merged, re-weighted or averaged.

Related RECODemand pages

• Research methodology — how these findings are sourced, stored and cited.
• Real estate webinar advertising benchmarks — the cost and conversion figures for the same programs.
• Real estate lead generation and mortgage marketing — practical context for these findings.
• Content methodology and editorial standards — how this data is handled and corrected.
• RECODemand Insider — the monthly briefing these reports come from.