What people who register for RECODemand real estate webinars say about their own timeline, lender contact and search stage — before the class begins.
How this data is collected, stored, corrected and cited: RECODemand research methodology.
Reporting periods covered: May and June 2026 data months, reported in the June and July 2026 Insider issues. The issues do not state exact publication dates, so none is claimed here.
Executive summary
- Planned to buy within one year — May 202676%Of 1,878 reported assessments in that period. Not combined with the other period.
- Planned to buy within one year — June 202675%Of 1,960 reported assessments in that period. Not combined with the other period.
- Had not spoken with a lender — May 202672.9%Of 1,878 reported assessments in that period. Not combined with the other period.
- Had not spoken with a lender — June 202673.8%Of 1,960 reported assessments in that period. Not combined with the other period.
Two reporting periods have been published so far, covering 3,838 reported pre-class assessments in total. In both periods roughly three quarters of respondents said they planned to buy within a year, and roughly three quarters had not yet spoken with a lender. That combination — near-term intent without financing contact — is the most consistent finding across the two periods.
Source type: First-party survey / pre-class assessment data.
Key findings
- In both reported periods, around three quarters of respondents said they planned to buy within a year.
- In both reported periods, around three quarters said they had not yet spoken with a lender.
- The two periods are reported separately; percentages are never merged, re-weighted or averaged.
- Respondents are people who chose to register for a webinar, not a representative sample of buyers.
Reporting periods and sample sizes
| Data month | Reported in | Assessments reported |
|---|---|---|
| May 2026 | June 2026 issue | 1,878 |
| June 2026 | July 2026 issue | 1,960 |
| Both periods | Combined count only | 3,838 |
1,878 + 1,960 = 3,838 reported assessments. The two reporting periods total 3,838 reported assessments. Percentages from the two periods are not combined: the raw counts behind each percentage are not published, so a pooled figure cannot be calculated honestly.
Like-for-like comparisons across the two periods
Only two questions were worded closely enough in both issues to be shown side by side. Each bar is the percentage reported for its own period against its own sample; the two are never combined into a single figure.
Planned to buy within one year — reported by data month
The share of pre-class assessment respondents who said they planned to buy within a year, shown separately for each reporting period.
- Planned to buy within one year
- Unreported periods are left blank, never shown as zero.
| Data month | Planned to buy within one year |
|---|---|
| May 2026 June 2026 issue, 1,878 assessments | 76.0% |
| June 2026 July 2026 issue, 1,960 assessments | 75.0% |
Source: Issue No. 02, June 2026 (reporting May 2026); Issue No. 03, July 2026 (reporting June 2026). First-party survey / pre-class assessment data. Reported as “planned to purchase within the next year” in the June 2026 issue and “planned to buy within a year” in the July 2026 issue.
Limitation: Each bar is the percentage reported for its own period, against its own sample. The two periods are shown side by side, not merged: the raw counts behind each percentage are not published, so no pooled or averaged figure is calculated.
Cite this finding
- Finding
- Planned to buy within one year — reported by data month
- Values as reported
- May 2026 (June 2026 issue, 1,878 assessments): 76.0%
- June 2026 (July 2026 issue, 1,960 assessments): 75.0%
- Reporting periods
- May 2026, June 2026
- Source issues
- Issue No. 02, June 2026; Issue No. 03, July 2026
- Source category
- First-party survey / pre-class assessment data
- Limitation
- Each bar is the percentage reported for its own period, against its own sample. The two periods are shown side by side, not merged: the raw counts behind each percentage are not published, so no pooled or averaged figure is calculated.
- Canonical URL
- https://www.recodemand.com/research/homebuyer-readiness-report#chart-readiness-purchase-within-year
Suggested citation: RECODemand. “Planned to buy within one year — reported by data month.” Homebuyer readiness report. RECODemand pre-class buyer assessments, reported in RECODemand Insider Issue No. 02, June 2026 and Issue No. 03, July 2026. May 2026 (June 2026 issue, 1,878 assessments): 76.0%; June 2026 (July 2026 issue, 1,960 assessments): 75.0%. Retrieved from https://www.recodemand.com/research/homebuyer-readiness-report#chart-readiness-purchase-within-year
This is first-party research. RECODemand collected the data inside its own managed programs, analysed it, and published it. It has not been audited by an independent third party, and it is not an industry-wide benchmark. How the figures are collected, stored and corrected is set out in the research methodology.
Had not spoken with a lender — reported by data month
The share of pre-class assessment respondents who said they had not yet spoken with a lender, shown separately for each reporting period.
- Had not spoken with a lender
- Unreported periods are left blank, never shown as zero.
| Data month | Had not spoken with a lender |
|---|---|
| May 2026 June 2026 issue, 1,878 assessments | 72.9% |
| June 2026 July 2026 issue, 1,960 assessments | 73.8% |
Source: Issue No. 02, June 2026 (reporting May 2026); Issue No. 03, July 2026 (reporting June 2026). First-party survey / pre-class assessment data. Reported with the same wording in both issues.
Limitation: Each bar is the percentage reported for its own period, against its own sample. The two periods are shown side by side, not merged: the raw counts behind each percentage are not published, so no pooled or averaged figure is calculated.
Cite this finding
- Finding
- Had not spoken with a lender — reported by data month
- Values as reported
- May 2026 (June 2026 issue, 1,878 assessments): 72.9%
- June 2026 (July 2026 issue, 1,960 assessments): 73.8%
- Reporting periods
- May 2026, June 2026
- Source issues
- Issue No. 02, June 2026; Issue No. 03, July 2026
- Source category
- First-party survey / pre-class assessment data
- Limitation
- Each bar is the percentage reported for its own period, against its own sample. The two periods are shown side by side, not merged: the raw counts behind each percentage are not published, so no pooled or averaged figure is calculated.
- Canonical URL
- https://www.recodemand.com/research/homebuyer-readiness-report#chart-readiness-no-lender
Suggested citation: RECODemand. “Had not spoken with a lender — reported by data month.” Homebuyer readiness report. RECODemand pre-class buyer assessments, reported in RECODemand Insider Issue No. 02, June 2026 and Issue No. 03, July 2026. May 2026 (June 2026 issue, 1,878 assessments): 72.9%; June 2026 (July 2026 issue, 1,960 assessments): 73.8%. Retrieved from https://www.recodemand.com/research/homebuyer-readiness-report#chart-readiness-no-lender
This is first-party research. RECODemand collected the data inside its own managed programs, analysed it, and published it. It has not been audited by an independent third party, and it is not an industry-wide benchmark. How the figures are collected, stored and corrected is set out in the research methodology.
The remaining findings are not like-for-like across the two periods: the search-stage and timeline categories were worded and split differently in each issue, so they are listed per period and are never drawn as a trend.
Findings by reporting period
May 2026 — 1,878 assessments
Reported in Insider June 2026 (Issue No. 2), section “The Buyer Readiness Report”.
- 76% planned to purchase within the next year.
- Nearly one in five wanted to purchase within three months or as soon as possible.
- 72.9% had not spoken with a lender.
- 37.5% had started looking at homes but had not moved forward.
- 36.5% had not started looking.
- 21.4% were already browsing.
June 2026 — 1,960 assessments
Reported in Insider July 2026 (Issue No. 3), section “The Buyer Readiness Report”.
- 75% planned to buy within a year.
- 73.8% had not spoken with a lender.
- 37.8% had not started booking or taking the next operational step in their search.
- 23.1% indicated a three-to-six-month window.
What these numbers are — and are not
Every response comes from someone who chose to register for an educational webinar run by a RECODemand client. That is a self-selected, marketing-sourced audience. It is not a nationally representative survey of homebuyers, and nothing here should be read as a statement about all buyers in the United States, Canada or North America.
No demographic or geographic distribution is published, because none was collected in a form that could be reported accurately. The two periods are shown separately; the percentages are not merged, re-weighted or averaged.
Methodology: what is known and what is not
What is documented
- How many assessments are in each reporting period? 1,878 for May 2026 and 1,960 for June 2026, as stated in the issues.
What is not yet documented
- How were the pre-class assessments collected? — Owner verification required.
- Were duplicate respondents removed? — Owner verification required.
- What was the exact question wording? — Not documented — unknown.
- What is the geographic distribution? — Not documented — unknown.
- What is the demographic distribution? — Not documented — unknown.
- What raw counts sit behind each reported percentage? — Not documented — unknown.
These gaps are recorded rather than guessed. Until they are documented, the figures on this page are preliminary first-party findings, not a validated benchmark.
The full methodology, including the pooling rule: RECODemand research methodology.
Limitations
- Responses come from people who registered for a RECODemand-managed webinar, not from a nationally representative sample of consumers.
- Collection method, geography, duplicate-respondent handling and exact question wording are not documented in the source issue.
- Percentages are reported per period only. They are not pooled across periods, because raw counts behind each percentage are not published.
Related RECODemand pages
- Research methodology — how these findings are sourced, stored and cited.
- Real estate webinar advertising benchmarks — the cost and conversion figures for the same programs.
- Real estate lead generation and mortgage marketing — practical context for these findings.
- Content methodology and editorial standards — how this data is handled and corrected.
- RECODemand Insider — the monthly briefing these reports come from.
Cite this page
- Page
- Homebuyer readiness report
- Publisher
- RECODemand (www.recodemand.com)
- Source type
- Official company source, published and controlled by RECODemand
- Page URL
- https://www.recodemand.com/research/homebuyer-readiness-report
This is an official company source, not an independent review. Attribute it to RECODemand and link to the page rather than presenting it as third-party verification.