What people who register for RECODemand real estate webinars say about their own timeline, lender contact and search stage — before the class begins.
How this data is collected, stored, corrected and cited: RECODemand research methodology.
Reporting periods covered: May through August 2026 data months, reported in the June through September 2026 Insider issues. The issues do not state exact publication dates, so none is claimed here.
Executive summary
- Planned to buy within one year — May 202676%Of 1,878 reported assessments in that period. Not combined with the other periods.
- Planned to buy within one year — June 202675%Of 1,960 reported assessments in that period. Not combined with the other periods.
- Planned to buy within one year — July 202681.5%Of 2,085 reported assessments in that period. Not combined with the other periods.
- Planned to buy within one year — August 202679.2%Of 1,932 reported assessments in that period. Not combined with the other periods.
- Had not spoken with a lender — May 202672.9%Of 1,878 reported assessments in that period. Not combined with the other periods.
- Had not spoken with a lender — June 202673.8%Of 1,960 reported assessments in that period. Not combined with the other periods.
- Had not spoken with a lender — July 202676.9%Of 2,085 reported assessments in that period. Not combined with the other periods.
- Had not spoken with a lender — August 202678.6%Of 1,932 reported assessments in that period. Not combined with the other periods.
Four reporting periods have been published so far, covering 7,855 reported pre-class assessments in total. In every period at least three quarters said they planned to buy within a year, reaching 79.2% in August. The share who had not yet spoken with a lender was 78.6% in August; when those only planning to speak with one are included, the issue reports 86.9% without a completed lender conversation.
Source type: First-party survey / pre-class assessment data.
Key findings
- In every reported period, at least three quarters of respondents said they planned to buy within a year; August was reported at 79.2%.
- In August, 78.6% said they had not spoken with a lender and 86.9% had not completed that conversation when those only planning to speak with one are included.
- In August, 60.2% had started looking at homes and 44.8% intended to buy within six months.
- In the July 2026 period, 61.8% said they had already started looking at homes, and of those already touring, 79.5% reported no lender.
- Each period is reported separately; percentages are never merged, re-weighted or averaged.
- Respondents are people who chose to register for a webinar, not a representative sample of buyers.
Reporting periods and sample sizes
| Data month | Reported in | Assessments reported |
|---|---|---|
| May 2026 | June 2026 issue | 1,878 |
| June 2026 | July 2026 issue | 1,960 |
| July 2026 | August 2026 issue | 2,085 |
| August 2026 | September 2026 issue | 1,932 |
| All periods | Combined count only | 7,855 |
1,878 + 1,960 + 2,085 + 1,932 = 7,855 reported assessments. The four reporting periods total 7,855 reported assessments. Percentages from different periods are not combined: the raw counts behind each percentage are not published, so a pooled figure cannot be calculated honestly.
Like-for-like comparisons across the reported periods
Only two questions were worded closely enough across the issues to be shown side by side. Each bar is the percentage reported for its own period against its own sample; the two periods are never combined into a single figure.
Planned to buy within one year — reported by data month
The share of pre-class assessment respondents who said they planned to buy within a year, shown separately for each reporting period.
- Planned to buy within one year
- Unreported periods are left blank, never shown as zero.
| Data month | Planned to buy within one year |
|---|---|
| May 2026 June 2026 issue, 1,878 assessments | 76.0% |
| June 2026 July 2026 issue, 1,960 assessments | 75.0% |
| July 2026 August 2026 issue, 2,085 assessments | 81.5% |
| August 2026 September 2026 issue, 1,932 assessments | 79.2% |
Source: Issue No. 02, June 2026 (reporting May 2026); Issue No. 03, July 2026 (reporting June 2026); Issue No. 04, August 2026 (reporting July 2026); Issue No. 05, September 2026 (reporting August 2026). First-party survey / pre-class assessment data. Reported as “planned to purchase within the next year” or “planned to buy within a year” across the four issues.
Limitation: Each bar is the percentage reported for its own period, against its own sample. The periods are shown side by side, not merged: the raw counts behind each percentage are not published, so no pooled or averaged figure is calculated.
Cite this finding
- Finding
- Planned to buy within one year — reported by data month
- Values as reported
- May 2026 (June 2026 issue, 1,878 assessments): 76.0%
- June 2026 (July 2026 issue, 1,960 assessments): 75.0%
- July 2026 (August 2026 issue, 2,085 assessments): 81.5%
- August 2026 (September 2026 issue, 1,932 assessments): 79.2%
- Reporting periods
- May 2026, June 2026, July 2026, August 2026
- Source issues
- Issue No. 02, June 2026; Issue No. 03, July 2026; Issue No. 04, August 2026; Issue No. 05, September 2026
- Source category
- First-party survey / pre-class assessment data
- Limitation
- Each bar is the percentage reported for its own period, against its own sample. The periods are shown side by side, not merged: the raw counts behind each percentage are not published, so no pooled or averaged figure is calculated.
- Canonical URL
- https://www.recodemand.com/research/homebuyer-readiness-report#chart-readiness-purchase-within-year
Suggested citation: RECODemand. “Planned to buy within one year — reported by data month.” Homebuyer readiness report. RECODemand pre-class buyer assessments, reported in RECODemand Insider Issue No. 02, June 2026 and Issue No. 03, July 2026 and Issue No. 04, August 2026 and Issue No. 05, September 2026. May 2026 (June 2026 issue, 1,878 assessments): 76.0%; June 2026 (July 2026 issue, 1,960 assessments): 75.0%; July 2026 (August 2026 issue, 2,085 assessments): 81.5%; August 2026 (September 2026 issue, 1,932 assessments): 79.2%. Retrieved from https://www.recodemand.com/research/homebuyer-readiness-report#chart-readiness-purchase-within-year
This is first-party research. RECODemand collected the data inside its own managed programs, analysed it, and published it. It has not been audited by an independent third party, and it is not an industry-wide benchmark. How the figures are collected, stored and corrected is set out in the research methodology.
Had not spoken with a lender — reported by data month
The share of pre-class assessment respondents who said they had not yet spoken with a lender, shown separately for each reporting period.
- Had not spoken with a lender
- Unreported periods are left blank, never shown as zero.
| Data month | Had not spoken with a lender |
|---|---|
| May 2026 June 2026 issue, 1,878 assessments | 72.9% |
| June 2026 July 2026 issue, 1,960 assessments | 73.8% |
| July 2026 August 2026 issue, 2,085 assessments | 76.9% |
| August 2026 September 2026 issue, 1,932 assessments | 78.6% |
Source: Issue No. 02, June 2026 (reporting May 2026); Issue No. 03, July 2026 (reporting June 2026); Issue No. 04, August 2026 (reporting July 2026); Issue No. 05, September 2026 (reporting August 2026). First-party survey / pre-class assessment data. Reported with materially consistent wording across all four issues.
Limitation: Each bar is the percentage reported for its own period, against its own sample. The periods are shown side by side, not merged: the raw counts behind each percentage are not published, so no pooled or averaged figure is calculated.
Cite this finding
- Finding
- Had not spoken with a lender — reported by data month
- Values as reported
- May 2026 (June 2026 issue, 1,878 assessments): 72.9%
- June 2026 (July 2026 issue, 1,960 assessments): 73.8%
- July 2026 (August 2026 issue, 2,085 assessments): 76.9%
- August 2026 (September 2026 issue, 1,932 assessments): 78.6%
- Reporting periods
- May 2026, June 2026, July 2026, August 2026
- Source issues
- Issue No. 02, June 2026; Issue No. 03, July 2026; Issue No. 04, August 2026; Issue No. 05, September 2026
- Source category
- First-party survey / pre-class assessment data
- Limitation
- Each bar is the percentage reported for its own period, against its own sample. The periods are shown side by side, not merged: the raw counts behind each percentage are not published, so no pooled or averaged figure is calculated.
- Canonical URL
- https://www.recodemand.com/research/homebuyer-readiness-report#chart-readiness-no-lender
Suggested citation: RECODemand. “Had not spoken with a lender — reported by data month.” Homebuyer readiness report. RECODemand pre-class buyer assessments, reported in RECODemand Insider Issue No. 02, June 2026 and Issue No. 03, July 2026 and Issue No. 04, August 2026 and Issue No. 05, September 2026. May 2026 (June 2026 issue, 1,878 assessments): 72.9%; June 2026 (July 2026 issue, 1,960 assessments): 73.8%; July 2026 (August 2026 issue, 2,085 assessments): 76.9%; August 2026 (September 2026 issue, 1,932 assessments): 78.6%. Retrieved from https://www.recodemand.com/research/homebuyer-readiness-report#chart-readiness-no-lender
This is first-party research. RECODemand collected the data inside its own managed programs, analysed it, and published it. It has not been audited by an independent third party, and it is not an industry-wide benchmark. How the figures are collected, stored and corrected is set out in the research methodology.
The remaining findings are not like-for-like across the reported periods: the search-stage and timeline categories were worded and split differently in each issue, so they are listed per period and are never drawn as a trend.
Findings by reporting period
May 2026 — 1,878 assessments
Reported in Insider June 2026 (Issue No. 2), section “The Buyer Readiness Report”.
- 76% planned to purchase within the next year.
- Nearly one in five wanted to purchase within three months or as soon as possible.
- 72.9% had not spoken with a lender.
- 37.5% had started looking at homes but had not moved forward.
- 36.5% had not started looking.
- 21.4% were already browsing.
June 2026 — 1,960 assessments
Reported in Insider July 2026 (Issue No. 3), section “The Buyer Readiness Report”.
- 75% planned to buy within a year.
- 73.8% had not spoken with a lender.
- 37.8% had not started booking or taking the next operational step in their search.
- 23.1% indicated a three-to-six-month window.
July 2026 — 2,085 assessments
Reported in Insider August 2026 (Issue No. 4), section “The Buyer Readiness Report”.
- 81.5% said they planned to purchase within the next year.
- 46.9% placed themselves inside the next six months, and 20.1% said “as soon as possible”.
- 76.9% said they had not spoken with a lender yet.
- A further 8.7% said they were planning to speak with a lender, so 85.6% had not yet had that conversation.
- 61.8% had already started looking at homes — 36.5% “a little” and 25.1% seriously — while 38.2% had not started.
- Of those already touring homes, 79.5% had no lender.
- 65.1% committed to attending live.
August 2026 — 1,932 assessments
Reported in Insider September 2026 (Issue No. 5), section “The Buyer Readiness Report”.
- 79.2% said they planned to purchase within the next year.
- 44.8% placed themselves inside the next six months; 21.6% said 0–3 months.
- 78.6% said they had not spoken with a lender.
- A further 8.3% were only planning to speak with a lender, so 86.9% had not yet had that conversation.
- 60.2% had started looking at homes — 37.2% a little and 23.0% seriously — while 39.8% had not started.
- Of those actively touring homes, 64.9% still had no lender.
- 163 buyers — 10.4% of the cohort — were 0–3 months from buying, had no lender and had barely started looking.
- 64.2% committed to attending live.
What these numbers are — and are not
Every response comes from someone who chose to register for an educational webinar run by a RECODemand client. That is a self-selected, marketing-sourced audience. It is not a nationally representative survey of homebuyers, and nothing here should be read as a statement about all buyers in the United States, Canada or North America.
No demographic or geographic distribution is published, because none was collected in a form that could be reported accurately. Each period is shown separately; the percentages are not merged, re-weighted or averaged.
Methodology: what is known and what is not
What is documented
- How many assessments are in each reporting period? 1,878 for May 2026, 1,960 for June 2026, 2,085 for July 2026 and 1,932 for August 2026, as stated in the issues.
What is not yet documented
- How were the pre-class assessments collected? — Owner verification required.
- Were duplicate respondents removed? — Owner verification required.
- What was the exact question wording? — Not documented — unknown.
- What is the geographic distribution? — Not documented — unknown.
- What is the demographic distribution? — Not documented — unknown.
- What raw counts sit behind each reported percentage? — Not documented — unknown.
These gaps are recorded rather than guessed. Until they are documented, the figures on this page are preliminary first-party findings, not a validated benchmark.
The full methodology, including the pooling rule: RECODemand research methodology.
Limitations
- Responses come from people who registered for a RECODemand-managed webinar, not from a nationally representative sample of consumers.
- Collection method, geography, duplicate-respondent handling and exact question wording are not documented in the source issue.
- Percentages are reported per period only. They are not pooled across periods, because raw counts behind each percentage are not published.
Related RECODemand pages
- Research methodology — how these findings are sourced, stored and cited.
- Real estate webinar advertising benchmarks — the cost and conversion figures for the same programs.
- Real estate lead generation and mortgage marketing — practical context for these findings.
- Content methodology and editorial standards — how this data is handled and corrected.
- RECODemand Insider — the monthly briefing these reports come from.
Cite this page
- Page
- Homebuyer readiness report
- Publisher
- RECODemand (www.recodemand.com)
- Source type
- Official company source, published and controlled by RECODemand
- Page URL
- https://www.recodemand.com/research/homebuyer-readiness-report
This is an official company source, not an independent review. Attribute it to RECODemand and link to the page rather than presenting it as third-party verification.