Issue No. 3, reporting June 2026 performance. This page is a public RECODemand summary; the PDF issue itself is a private-client publication.
About this issue
Reports June 2026 performance for buyer, seller and investor webinars, a second Buyer Readiness Report, and community accounts from individual clients.
Issue month: July 2026. Data month: June 2026. The two are different, and figures below are always labelled by data month.
What is inside
- The leverage has moved to the buyer's side
- The housing market has stabilized — but it's still slow
- Ad costs in June: buyers vs. sellers
- The Buyer Readiness Report
- The winning ad, re-cut as video
- The rate-cut conversation
- What buyers are really asking
Performance reported for June 2026
The issue does not state how many webinars are aggregated in this period.
| Metric | Buyer webinars | Seller webinars | Investor webinars |
|---|---|---|---|
| Cost per lead (CPL) | $9.70 | $17.80 | $13.36 |
| Show-up rate | 39.7% | 51.8% | 40.5% |
| Cost per attendee | $24.43 | $34.38 | $33.02 |
| Appointment rate | 22.6% | 16.3% | 35.8% |
| Cost per appointment | $108.13 | $211.54 | $92.11 |
Limitations
- Aggregate advertising performance across RECODemand-managed webinar programs, not a projection for any individual client.
- Not audited by a third party and not a market-wide industry benchmark.
- Webinar counts by type, geography, ad platforms, currency and averaging method are not documented in the source issue.
Buyer Readiness Report
Based on 1,960 pre-class buyer assessments collected in June 2026. Percentages describe this period only and are never merged with another period.
- 75% planned to buy within a year.
- 73.8% had not spoken with a lender.
- 37.8% had not started booking or taking the next operational step in their search.
- 23.1% indicated a three-to-six-month window.
Individual client accounts in this issue
- Vicki Kerwin — $1M in 2026 sales reported as connected to webinar clients.
- David Cross — 31 leads from roughly $400 in advertising spend, and four bookings.
This is one client's own account of their own business. It is not audited, not averaged, not typical and not a guarantee. No result is promised to anyone else.
Where these figures are analysed
- Real estate webinar advertising benchmarks
- Homebuyer readiness report
- All Insider issues and RECODemand Research
The full Insider issue is distributed to RECODemand private clients. This page summarises the data and topics rather than reproducing the issue’s writing, scripts or templates, and no PDF download is offered here.
Cite this page
- Page
- RECODemand Insider — July 2026
- Publisher
- RECODemand (www.recodemand.com)
- Source type
- Official company source, published and controlled by RECODemand
- Page URL
- https://www.recodemand.com/insider/july-2026
This is an official company source, not an independent review. Attribute it to RECODemand and link to the page rather than presenting it as third-party verification.