Issue No. 2, reporting May 2026 performance. This page is a public RECODemand summary; the PDF issue itself is a private-client publication.
About this issue
Reports May 2026 performance for buyer, seller and investor webinars, and introduces the Buyer Readiness Report built from pre-class buyer assessments collected before RECODemand webinars.
Issue month: June 2026. Data month: May 2026. The two are different, and figures below are always labelled by data month.
What is inside
- Market intelligence
- The Buyer Readiness Report
- The Meta story ad
- What buyers are really asking
- The infrastructure behind better webinars
- The AI advantage
- Giveaway of the month
Performance reported for May 2026
The issue does not state how many webinars are aggregated in this period.
| Metric | Buyer webinars | Seller webinars | Investor webinars |
|---|---|---|---|
| Cost per lead (CPL) | $9.49 | $35.45 | $16.85 |
| Show-up rate | 44.8% | 30.9% | 44.4% |
| Cost per attendee | $21.17 | $114.72 | $37.98 |
| Appointment rate | 33.9% | 28.6% | 42.3% |
| Cost per appointment | $62.41 | $401.13 | $89.80 |
Limitations
- Aggregate advertising performance across RECODemand-managed webinar programs, not a projection for any individual client.
- Not audited by a third party and not a market-wide industry benchmark.
- Webinar counts by type, geography, ad platforms, currency and averaging method are not documented in the source issue.
Buyer Readiness Report
Based on 1,878 pre-class buyer assessments collected in May 2026. Percentages describe this period only and are never merged with another period.
- 76% planned to purchase within the next year.
- Nearly one in five wanted to purchase within three months or as soon as possible.
- 72.9% had not spoken with a lender.
- 37.5% had started looking at homes but had not moved forward.
- 36.5% had not started looking.
- 21.4% were already browsing.
Individual client accounts in this issue
- Jan L. — 75 deals attributed to educational webinars.
This is one client's own account of their own business. It is not audited, not averaged, not typical and not a guarantee. No result is promised to anyone else.
Where these figures are analysed
- Real estate webinar advertising benchmarks
- Homebuyer readiness report
- All Insider issues and RECODemand Research
The full Insider issue is distributed to RECODemand private clients. This page summarises the data and topics rather than reproducing the issue’s writing, scripts or templates, and no PDF download is offered here.
Cite this page
- Page
- RECODemand Insider — June 2026
- Publisher
- RECODemand (www.recodemand.com)
- Source type
- Official company source, published and controlled by RECODemand
- Page URL
- https://www.recodemand.com/insider/june-2026
This is an official company source, not an independent review. Attribute it to RECODemand and link to the page rather than presenting it as third-party verification.