Issue No. 5, reporting August 2026 performance. This page is a public RECODemand summary; the PDF issue itself is a private-client publication.
About this issue
Reports August 2026 performance for buyer, seller and investor webinars, and a fourth Buyer Readiness Report drawn from 1,932 pre-class assessments. The issue separates live seller bookings from results after the completed follow-up sequence.
Issue month: September 2026. Data month: August 2026. The two are different, and figures below are always labelled by data month.
What is inside
- Market intelligence — buyers have leverage
- Buyer, seller and investor intent
- August webinar performance benchmarks
- The Buyer Readiness Report
- Street interview ads
- The questions buyers have not asked yet
- The system behind the results
- Get AI to recommend you
Performance reported for August 2026
The issue does not state how many webinars are aggregated in this period.
| Metric | Buyer webinars | Seller webinars | Investor webinars |
|---|---|---|---|
| Cost per lead (CPL) | $15.04 | $57.72 | $16.87 |
| Show-up rate | 30.0% | 43.5% | 35.1% |
| Cost per attendee | $40.05 | $132.77 | $47.57 |
| Appointment rate | 35.8% | 13.3% | 19.1% |
| Cost per appointment | $111.92 | $822.50 | $219.65 |
Limitations
- Aggregate advertising performance across RECODemand-managed webinar programs, not a projection for any individual client.
- Not audited by a third party and not a market-wide industry benchmark.
- Webinar counts by type, geography, ad platforms, currency and averaging method are not documented in the source issue.
Buyer Readiness Report
Based on 1,932 pre-class buyer assessments collected in August 2026. Percentages describe this period only and are never merged with another period.
- 79.2% said they planned to purchase within the next year.
- 44.8% placed themselves inside the next six months; 21.6% said 0–3 months.
- 78.6% said they had not spoken with a lender.
- A further 8.3% were only planning to speak with a lender, so 86.9% had not yet had that conversation.
- 60.2% had started looking at homes — 37.2% a little and 23.0% seriously — while 39.8% had not started.
- Of those actively touring homes, 64.9% still had no lender.
- 163 buyers — 10.4% of the cohort — were 0–3 months from buying, had no lender and had barely started looking.
- 64.2% committed to attending live.
Where these figures are analysed
- Real estate webinar advertising benchmarks
- Homebuyer readiness report
- All Insider issues and RECODemand Research
- Research methodology — how the figures in this issue are labelled by data month, stored, corrected and cited.
The full Insider issue is distributed to RECODemand private clients. This page summarises the data and topics rather than reproducing the issue’s writing, scripts or templates, and no PDF download is offered here.
Cite this page
- Page
- RECODemand Insider — September 2026
- Publisher
- RECODemand (www.recodemand.com)
- Source type
- Official company source, published and controlled by RECODemand
- Page URL
- https://www.recodemand.com/insider/september-2026
This is an official company source, not an independent review. Attribute it to RECODemand and link to the page rather than presenting it as third-party verification.